Today, before any change: every send and screen, as the customer receives it

12 live communications and screens fire inside this journey at the win, in the order of its moments. 8 shown as the creative, 4 as their words, 0 by name only (capture needed).

As sent	What the customer gets	What happens to it	The moment it fires at	Who gets it	Channel	Trigger	Sender	Least sure, and what is missing
	You're an instant winner and it only cost £11. ContinueApp screen · The instant-win pop-up	Changed · Phase 1	1 · T+0, the winThe win beat, celebrated once	Everyone who reaches this screen	App screen	At render On the instant-win pop-up, while the customer is on it	The app, native
	Auction ended, Won. Try a practice auction: no charge, no riskApp screen · Auction detail, won	Changed · Phase 1	1 · T+0, the winThe win beat, celebrated once	Everyone who reaches this screen	App screen	At render On the auction detail, while the customer is on it	The app, native
	We've done it. You're going to Kings Cross in First Class. View my upgradeApp screen · Buy-now confirmation	Changed · Phase 1	1 · T+0, the winThe win beat, celebrated once	Everyone who reaches this screen	App screen	At render On the buy-now confirmation, while the customer is on it	The app, native
	Share the Seatfrog love with a friend, and you'll both get £5 offApp screen · Refer a friend, after buy-now	Changed · Phase 1	1 · T+0, the winThe win beat, celebrated once	Everyone who reaches this screen	App screen	At render On the refer a friend, while the customer is on it	The app, native
	Yesss, you've done it! You've won the auction. Your First Class seat awaits. View my ticket. ContinueApp screen · Auction detail, the won sheet	Changed · Phase 1	1 · T+0, the winThe win beat, celebrated once	Everyone who reaches this screen	App screen	At render On the auction detail, while the customer is on it	The app, native	A live native half-sheet; the board's mock, to be checked against today's render
	You won the auction, but your payment didn't go throughUpdate your payment details to snag that sweet upgrade You won the auction, but your payment didn't go through 😭 Update your payment details in the Auctions tab and snag that sweet upgrade Unfortunately, if we can’t procAuction won but payment failed	Unchanged Continues by rule: no disposition names it.	1 · T+0, the winThe win beat, celebrated once	Everyone the trigger fires for	Email	Event trigger Auction won but card capture failed	Campaign Monitor, from our backend
SeatfrogYou won! 🎉 Looks like you'll be travelling class all the way to destinationHeaded with the route: your station to your destination	You won! 🎉 Looks like you'll be travelling class all the way to destinationHeaded with the route: your station to your destinationAuction ended, winner	Changed · Phase 1	1 · T+0, the winThe win beat, celebrated once	Everyone the trigger fires for	Push	Event trigger Auction closes normally and the customer's bid won with a successful upgrade · 2 live variants	Our backend, native push
SeatfrogSorry, we couldn't place your bid as there was a problem with your payment card. Give it another goHeaded with the route: your station to your destination	Sorry, we couldn't place your bid as there was a problem with your payment card. Give it another goHeaded with the route: your station to your destinationInstant win payment failed, soft	Unchanged Continues by rule: no disposition names it.	1 · T+0, the winThe win beat, celebrated once	Everyone the trigger fires for	Push	Event trigger User's bid/auto-bid reached the instant-win threshold mid-auction	Our backend, native push
SeatfrogSorry, we couldn't place your bid as there was a problem with your payment card. Update it to keep biddingHeaded with the route: your station to your destination	Sorry, we couldn't place your bid as there was a problem with your payment card. Update it to keep biddingHeaded with the route: your station to your destinationInstant win payment failed, hard	Unchanged Continues by rule: no disposition names it.	1 · T+0, the winThe win beat, celebrated once	Everyone the trigger fires for	Push	Event trigger The instant-win charge fails and the card cannot be used: the customer must update it to keep bidding	Our backend, native push
SeatfrogUpdate details	Update details	Unchanged Continues by rule: no disposition names it.	1 · T+0, the winThe win beat, celebrated once	Everyone the trigger fires for	Push	Event trigger Auction closes, the winning bidder's card charge fails	Our backend, native push	Push copy not captured in the code audit (the type name stands in)
	Upgrade confirmation (auction won / Buy Upgrade Now receipt)Yes - upgrade unlocked! Congratulations. Yes - upgrade unlocked. Congratulations.	Unchanged Continues by rule: no disposition names it.	2 · T+0, minutes laterThe receipt: the ticket-bearing email	Everyone the trigger fires for	Email	Event trigger The customer wins or buys an upgrade, by any of the six purchase paths	Campaign Monitor, from our backend
	Web upgrade confirmation (WEB_UPGRADE)Your upgrade is confirmed. Your upgrade is confirmed. You’re booked in for the journey below.Web upgrade confirmation (WEB_UPGRADE), guest purchase on the partner portal	Unchanged Continues by rule: no disposition names it.	2 · T+0, minutes laterThe receipt: the ticket-bearing email	Everyone the trigger fires for	Email	Event trigger A guest traveller buys an upgrade on the partner portal, arriving by an affiliate link	Campaign Monitor, from our backend