ValidatedAnalytics validation requiredData / build outstanding
Choose the viewEvery change redraws the walkthrough below: one traveller, one channel state, one ending, one phase.
The D pins: the data the changes need
The pins on the walkthrough above mark the data each change needs, coloured by the sort of ask: COMPUTED TRAIT · ANALYTICS APP AND JOURNEY OWNED NEW EVENT · ENGINEERING BUILDS EXISTS · PIPE TO BRAZE READY · NOTHING TO BRIEF. Tap any pin, anywhere in the pack, for what it is. The full contracts live on the Engineering brief, the computed traits on the Analytics brief.
| Pin | What it is | The ask | Where it stands |
|---|---|---|---|
| D1 | READY · NOTHING TO BRIEF | Buildable today | |
| D2 | NEW EVENT · ENGINEERING BUILDS | Does not exist yet | |
| D3 | COMPUTED TRAIT · ANALYTICS | Does not exist yet | |
| D4 | EXISTS · PIPE TO BRAZE | Exists, no route to braze | |
| D5 | COMPUTED TRAIT · ANALYTICS | Buildable today | |
| D6 | READY · NOTHING TO BRIEF | Live in braze | |
| D7 | APP AND JOURNEY OWNED | Does not exist yet | |
| D8 | APP AND JOURNEY OWNED | App and journey owned | |
| D9 | COMPUTED TRAIT · ANALYTICS | Exists, no route to braze | |
| D10 | EXISTS · PIPE TO BRAZE | Exists, pipeline stale | |
| D11 | NEW EVENT · ENGINEERING BUILDS | Does not exist yet | |
| D12 | NEW EVENT · ENGINEERING BUILDS | Does not exist yet |
Who walks through this journey
The volumes behind the walk: how many customers take it, split by who they are and what we can reach them on. These numbers prioritise what gets built first.
| Who | Push and email | Push only | Email only | No marketing channel | All channels |
|---|---|---|---|---|---|
| First-time winners, each month | 1,455 | 2,620 | 1,378 | 4,905 | 10,360 a month |
| Wins at the open, a year | TBC | TBC | TBC | TBC | 16,312 |
| First purchases with no celebration moment (buy-now), a year | TBC | TBC | TBC | TBC | 30,307 |
| Marketable first-time winners, all time | TBC | TBC | TBC | TBC | 412,932 of 512,757 (80.5%) |
| of them, won as the auction opened | TBC | TBC | TBC | TBC | 374,204 (73%) |
| of them, won at the close | TBC | TBC | TBC | TBC | 138,553 (27%) |
Six-month average; first-time upgrade winners counted in the month they won, channel split on current opt-in state. All time: 412,932 of 512,757 first-time winners are marketable (80.5%); the win splits 374,204 early against 138,553 at the close. The 108,821-a-year figure counts all first purchases, a wider population; reconciling the two is an open Analytics action. Source: Analytics (Ivi), 2 Sep 2026. The all-time rows size the population the journey can ever reach; the monthly row is the flow into it.